Message from Our President

I am continually inspired by the unwavering determination and resilience of our Hispanic business community. Together, we are forging new pathways, embracing innovation, and building bridges that empower entrepreneurs to reach greater heights and contribute to the flourishing tapestry of our state’s economy.

“Join us on the journey to success!”

Lorena Patterson

President

Our Purpose

Mission

Empowering Hispanic businesses and entrepreneurs in North Carolina by providing innovative solutions, strategic connections, and tailored resources that foster economic growth and prosperity within the community.

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Our Outlook

Vision

To be the leading catalyst for Hispanic economic advancement in North Carolina, recognized for our pioneering integration of technology, multicultural business expertise, and collaborative partnerships, driving sustainable success and cross-border connections.

Our Principles

Core Values

Our core values are the foundation of our commitment to the Hispanic business community in North Carolina. We are driven by innovation, collaboration, diversity, proactivity, empowerment, adaptability, integrity, a global perspective, excellence, and a community focus, all working together to empower Hispanic entrepreneurs and companies to reach their full potential and contribute to the prosperity of our vibrant community.

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Innovation

We embrace technology and forward-thinking strategies to address evolving business challenges, pioneering new pathways for growth and efficiency in the Hispanic business community.

Collaboration

We believe in the power of partnerships and connections. By leveraging our collective expertise, global networks, and cultural understanding, we create collaborative environments that propel businesses forward.

Diversity

We celebrate the richness of cultures, perspectives, and backgrounds. Our commitment to multiculturalism enables us to provide comprehensive solutions that resonate with our members and the communities they serve.

Empowerment

We empower Hispanic entrepreneurs and companies to achieve their full potential. By offering access to funding, supply chain opportunities, skilled labor, and trade missions, we provide the tools needed for success on local, national, and international stages.

Global Perspective

With a strong connection to our countries of origin, we offer a unique global perspective that enhances the reach and impact of our services. This global mindset enables us to facilitate cross-border connections and opportunities for growth.

Community Focus

At the heart of our efforts is a dedication to the well-being and prosperity of the Hispanic community in North Carolina. We are committed to fostering an environment where Hispanic businesses thrive, contribute, and uplift the local economy and society.

This is what We excel at

Our approach operates on two fronts: to provide support for corporations and businesses in search of a skilled Hispanic workforce, as well as for companies aiming to establish direct business connections in Mexico and Latin America.